1. Epidemiology and Global Health

A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision

  1. Sema K Sgaier  Is a corresponding author
  2. Maria Eletskaya
  3. Elisabeth Engl
  4. Owen Mugurungi
  5. Bushimbwa Tambatamba
  6. Gertrude Ncube
  7. Sinokuthemba Xaba
  8. Alice Nanga
  9. Svetlana Gogolina
  10. Patrick Odawo
  11. Sehlulekile Gumede-Moyo
  12. Steve Kretschmer
  1. Surgo Foundation, United States
  2. Cello Health Insight, United Kingdom
  3. Surgo Foundation, United Kingdom
  4. Ministry of Health and Child Care, Zimbabwe
  5. Ministry of Community Development, Mother and Child Health, Zambia
  6. Ipsos Healthcare, United Kingdom
  7. Ahimsa Group LLC, Kenya
https://doi.org/10.7554/eLife.25923
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  1. Sema K Sgaier
  2. Maria Eletskaya
  3. Elisabeth Engl
  4. Owen Mugurungi
  5. Bushimbwa Tambatamba
  6. Gertrude Ncube
  7. Sinokuthemba Xaba
  8. Alice Nanga
  9. Svetlana Gogolina
  10. Patrick Odawo
  11. Sehlulekile Gumede-Moyo
  12. Steve Kretschmer
(2017)
A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision
eLife 6:e25923.
https://doi.org/10.7554/eLife.25923
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  1. Sema K Sgaier
  2. Maria Eletskaya
  3. Elisabeth Engl
  4. Owen Mugurungi
  5. Bushimbwa Tambatamba
  6. Gertrude Ncube
  7. Sinokuthemba Xaba
  8. Alice Nanga
  9. Svetlana Gogolina
  10. Patrick Odawo
  11. Sehlulekile Gumede-Moyo
  12. Steve Kretschmer
(2017)
A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision
eLife 6:e25923.
https://doi.org/10.7554/eLife.25923

Share this article

https://doi.org/10.7554/eLife.25923