How ventriloquism fools the brain

A simple laboratory task reveals the brain regions that support the ventriloquist effect and aftereffect, when a sound is incorrectly localized due to a visual stimulus.

The ventriloquist Paul Winchell with his famous dummy, Jerry Mahoney. Image credit: Public domain

A good ventriloquist will make their audience experience an illusion. The speech the spectators hear appears to come from the mouth of the puppet and not from the puppeteer. Moviegoers experience the same illusion: they perceive dialogue as coming from the mouths of the actors on screen, rather than from the loudspeakers mounted on the walls. Known as the ventriloquist effect, this ‘trick’ exists because the brain assumes that sights and sounds which occur at the same time have the same origin, and it therefore combines the two sets of sensory stimuli.

A version of the ventriloquist effect can be induced in the laboratory. Participants hear a sound while watching a simple visual stimulus (for instance, a circle) appear on a screen. When asked to pinpoint the origin of the noise, volunteers choose a location shifted towards the circle, even if this was not where the sound came from. In addition, this error persists when the visual stimulus is no longer present: if a standard trial is followed by a trial that features a sound but no circle, participants perceive the sound in the second test as ‘drawn’ towards the direction of the former shift. This is known as the ventriloquist aftereffect.

By scanning the brains of healthy volunteers performing this task, Park and Kayser show that a number of brain areas contribute to the ventriloquist effect. All of these regions help to combine what we see with what we hear, but only one maintains representations of the combined sensory inputs over time. Called the medial superior parietal cortex, this area is unique in contributing to both the ventriloquist effect and its aftereffect.

We must constantly use past and current sensory information to adapt our behavior to the environment. The results by Park and Kayser shed light on the brain structures that underpin our capacity to combine information from several senses, as well as our ability to encode memories. Such knowledge should be useful to explore how we can make flexible decisions.