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By Robin Peek - The launch of a new open access (OA) journal has become commonplace today. In fact, one would be surprised to find a new journal launching that was of the “traditional” bent given the current mood of academic libraries and their budgets. In December 2012, a new journal, eLife debuted and it is different enough from the traditional mode of scholarly communication that merely calling it a new journal does not really do it justice. The eLife Initiative is funded and overseen by the Howard Hughes Medical Institute, the Max Planck Society, and the Wellcome Trust, all major research funders. According to the site, “Their goal is to develop an initiative in research communication whose primary motivation is to serve the interests of science, and to catalyse widespread improvement of the current system for disseminating and sharing of new research findings."