Resources

Style guide

On the web, please link the logo to the eLife homepage: http://www.eLifesciences.org/. The logo may not be used to promote any organizations other than eLife, or to sell or promote any good or service without the express approval of eLife. If you have any questions, please contact J.McLennan@eLifesciences.org.

Acceptable Configurations

There are two possible configurations of the eLife logo. The logo may not be used in any other configuration.
Acceptable Logo Configurations

Unacceptable Configurations (examples)

Logo Color

There are 10 colors used in the eLife logo. Based on the medium in which the logo will be presented, these colors will change. Print (CMYK): Web (RGB): Web (RGB) hexidecimal values:

  • Brown: #6E3F19
  • Dark Green: #046535
  • Fuchsia: #CF0C4E
  • Light Green: #629F43
  • Light Blue: #0A9DD9
  • Medium Blue: #0961AB
  • Dark Blue: #273B81
  • Purple: #732060
  • Light Grey: #929497
  • Medium Grey: #6D6E70

If colors are not being used, the logo may be presented at 100% black, or 60% black. On a dark background, the logo may only appear in reverse white. PLEASE NOTE: On certain, extremely special occasions, eLife may allow individuals to bend these rules, but never break them, and always please ask first.

Acceptable Color Use

Acceptable Logo Color Use

Unacceptable Color Use (examples)

Unacceptable Logo Color Use

If you have any further questions, please feel free to contact J.McLennan@eLifesciences.org.

Downloadable Logos

Please be sure you are downloading the correct logo for your purpose (ie. for print, download CMYK, for web, download RGB). If you intend to post the eLife logo on a website, please download the image and reupload it to your server — do not hotlink from our server.

 

Full-Color Horizontal (Preferred)

Print - CMYK: .eps Web - RGB: .jpg (72dpi) .png (72dpi with transparent background)

 

Full-Color Vertical

Print - CMYK: .eps Web - RGB: .jpg (72dpi) .png (72dpi with transparent background)

 

Greyscale Horizontal

Print - CMYK: .eps Web - RGB: .jpg (72dpi) .png (72dpi with transparent background)

 

Greyscale Horizontal (Reversed)

Print - CMYK: .eps Web - RGB: .png (72dpi with transparent background)

 

Greyscale Vertical

Print - CMYK: .eps Web - RGB: .jpg (72dpi) .png (72dpi with transparent background)

 

Greyscale Vertical (Reversed)

Print - CMYK: .eps Web - RGB: .png (72dpi with transparent background)

 

Typography

eLife's brand font is Avenir, which is available for purchase at MyFonts.com. The most commonly used weights of Avenir in the eLife brand are the book, roman, medium, and black weights. The italic may be used sparingly for emphasis in body copy, but generally the typography should be unitalicized and used in ways shown below. Additionally, rules of about 1 point and 20% black can be used.