Overview of Osgood’s predictions for proactive memory effects, distributions of relatedness values, conditions, stimuli, counterbalance procedures, and experiments. (a) We depict how our design would look if it confirmed Osgood’s (1949) proposed surface. Cue and target relatedness are shown along the y- and x-axes, respectively, while memory change is shown along the z-axis, relative to the Control condition, which is simply depicted as the z = 0 surface. (b) In the narrower stimulus set, variables covered the full range of associative strength (AS) values. Plus signs along the ΔCue (green) and ΔTarget (blue) lines depict how cue and target relatedness were respectively distributed. Purple plus signs inside the scatterplot show how cue and target relatedness values were distributed in the ΔBoth condition. (c) Pairs were divvied into four experimental conditions during supplemental pair learning (which was performed first), followed by base pair learning, which included a fifth Control condition. After 5-mins or 48-hrs, base and supplemental pairs were tested (in that order). (d) Each base pair was included in a different condition for every five subjects. (e) The primary four experiments involved crossing delays and stimulus sets. In (a) and (b), example word pairs from (c) are labeled for explanatory purposes. See also Fig 1-Supp 1 for visualizations using the stimulus set with wider semantic relatedness.