Food choice task.
(A) In the main task, participants were presented with pairs of snack items and asked to choose which one they would prefer to consume at the end of the session. After making their choice, the chosen item was highlighted by a square box for an additional 0.5 s. Each of the 30 participants completed 210 trials, with each item appearing 7 times during the experiment. A subset of 60 item pairs were repeated once.
(B) In an initial ‘ratings’ task, participants were shown 60 individual appetizing snack items and asked to indicate how much they would be willing to pay for each item using a monetary scale ranging from $0 to $3.
(C) Proportion of trials in which participants selected the right item as a function of the difference in value between the right and left items (Δve). Proportions were first determined for each participant and then averaged across participants. Error bars indicate the standard error of the mean (s.e.m.) across participants.
(D) Mean response time as a function of the difference in value between the right and left items. Error bars indicate the s.e.m. across participants. Red curves in panels C-D are fits of a drift-diffusion model (DDM).