Last fixation effects: (A) in the Value Experiment, a logistic regression was calculated for the probability the last fixation is on the chosen items (P(LastFix = Chosen)) depending on the difference in value of the item last fixated upon and the alternative item. As reported in previous studies, in like frame, we find it is more probable that the item last fixated upon will be chosen when the value of that item is relatively higher. In line with the hypothesis that goal-relevant evidence, and not value, is being integrated to make the decision, during the dislike frame the effect shows the opposite pattern: P(LastFix = Chosen) is higher when the value of the item last fixated on is lower, that is, the item fixated on is more relevant given the frame. (B) A similar analysis in the Perceptual Experiment mirrors the results in the Value Experiment with a flip in the effect between most and fewest frames. Lines represent the model predictions and dots are the data binned across all participants. ΔValue and ΔDots measures are z-scored at the participant level. Gaze preference in time: (C) Pearson correlation between gaze position and difference in value (ΔValue) was calculated for each time point during the first 2 s of the trials. In the Value Experiment, after an initial phase of random exploration, fixations are positively correlated with the high value item in like frame, while this effect is the opposite for dislike frame, that is, fixations are directed to the low value item. (D) In the Perceptual Experiment, a similar pattern of goal-relevant fixations emerges. Lines in both figures correspond to the time point correlation considering all trials and participants. Shaded area corresponds to the standard error. Black line indicates time points with statistically significant difference between frames, resulting from a permutation test (p-value<0.01 for at least 6 time bins, 60 ms). Correction for multiple comparison was performed using FDR, α ≤ 0.01.