Clarifying the role of an unavailable distractor in human multiattribute choice

  1. Yinan Cao  Is a corresponding author
  2. Konstantinos Tsetsos  Is a corresponding author
  1. University Medical Center Hamburg-Eppendorf, Germany
  2. University of Bristol, United Kingdom

Abstract

Decisions between two economic goods can be swayed by a third unavailable 'decoy' alternative, which does not compete for choice, notoriously violating the principles of rational choice theory. Although decoy effects typically depend on the decoy's position in a multiattribute choice space, recent studies using risky prospects (i.e., varying in reward and probability) reported a novel 'positive' decoy effect operating on a single 'value' dimension: the higher the 'expected value' of an unavailable (distractor) prospect was, the easier the discrimination between two available target prospects became, especially when their expected-value difference was small. Here we show that this unidimensional distractor effect affords alternative interpretations: it occurred because the distractor's expected value covaried positively with the subjective utility difference between the two targets. Looking beyond this covariation, we report a modest 'negative' distractor effect operating on subjective utility, as well as classic multiattribute decoy effects. A normatively meaningful model (selective integration), in which subjective utilities are shaped by 'intra-attribute' information distortion, reproduces the multiattribute decoy effects, and as an epiphenomenon, the negative unidimensional distractor effect. These findings clarify the modulatory role of an unavailable distracting option, shedding fresh light on the mechanisms that govern multiattribute decisions.

Data availability

The current manuscript re-analyses previously published datasets, so no new data have been generated for this manuscript. Analysis/computational modelling code has been uploaded to GitHub: https://github.com/YinanCao/multiattribute-distractor/

The following previously published data sets were used

Article and author information

Author details

  1. Yinan Cao

    Department of Neurophysiology and Pathophysiology, University Medical Center Hamburg-Eppendorf, Hamburg, Germany
    For correspondence
    ycaoneuro@gmail.com
    Competing interests
    The authors declare that no competing interests exist.
    ORCID icon "This ORCID iD identifies the author of this article:" 0000-0002-9881-5106
  2. Konstantinos Tsetsos

    School of Psychological Science, University of Bristol, Bristol, United Kingdom
    For correspondence
    k.tsetsos62@gmail.com
    Competing interests
    The authors declare that no competing interests exist.
    ORCID icon "This ORCID iD identifies the author of this article:" 0000-0003-2709-7634

Funding

European Research Council (EU Horizon 2020 Research and Innovation Program (ERC starting grant no. 802905))

  • Konstantinos Tsetsos

The funders had no role in study design, data collection and interpretation, or the decision to submit the work for publication.

Reviewing Editor

  1. Hang Zhang, Peking University, China

Ethics

Human subjects: The current manuscript re-analyses previously published datasets, thus no data have been generated for this manuscript. The relevant information about ethical approvals of these published datasets can be found in the original studies.

Version history

  1. Preprint posted: August 5, 2022 (view preprint)
  2. Received: September 7, 2022
  3. Accepted: December 5, 2022
  4. Accepted Manuscript published: December 6, 2022 (version 1)
  5. Version of Record published: December 16, 2022 (version 2)

Copyright

© 2022, Cao & Tsetsos

This article is distributed under the terms of the Creative Commons Attribution License permitting unrestricted use and redistribution provided that the original author and source are credited.

Metrics

  • 1,416
    views
  • 124
    downloads
  • 6
    citations

Views, downloads and citations are aggregated across all versions of this paper published by eLife.

Download links

A two-part list of links to download the article, or parts of the article, in various formats.

Downloads (link to download the article as PDF)

Open citations (links to open the citations from this article in various online reference manager services)

Cite this article (links to download the citations from this article in formats compatible with various reference manager tools)

  1. Yinan Cao
  2. Konstantinos Tsetsos
(2022)
Clarifying the role of an unavailable distractor in human multiattribute choice
eLife 11:e83316.
https://doi.org/10.7554/eLife.83316

Share this article

https://doi.org/10.7554/eLife.83316

Further reading

    1. Computational and Systems Biology
    2. Neuroscience
    Sara Ibañez, Nilapratim Sengupta ... Christina M Weaver
    Research Article

    Normal aging leads to myelin alterations in the rhesus monkey dorsolateral prefrontal cortex (dlPFC), which are positively correlated with degree of cognitive impairment. It is hypothesized that remyelination with shorter and thinner myelin sheaths partially compensates for myelin degradation, but computational modeling has not yet explored these two phenomena together systematically. Here, we used a two-pronged modeling approach to determine how age-related myelin changes affect a core cognitive function: spatial working memory. First, we built a multicompartment pyramidal neuron model fit to monkey dlPFC empirical data, with an axon including myelinated segments having paranodes, juxtaparanodes, internodes, and tight junctions. This model was used to quantify conduction velocity (CV) changes and action potential (AP) failures after demyelination and subsequent remyelination. Next, we incorporated the single neuron results into a spiking neural network model of working memory. While complete remyelination nearly recovered axonal transmission and network function to unperturbed levels, our models predict that biologically plausible levels of myelin dystrophy, if uncompensated by other factors, can account for substantial working memory impairment with aging. The present computational study unites empirical data from ultrastructure up to behavior during normal aging, and has broader implications for many demyelinating conditions, such as multiple sclerosis or schizophrenia.

    1. Neuroscience
    Nicholas GW Kennedy, Jessica C Lee ... Nathan M Holmes
    Research Article

    How is new information organized in memory? According to latent state theories, this is determined by the level of surprise, or prediction error, generated by the new information: a small prediction error leads to the updating of existing memory, large prediction error leads to encoding of a new memory. We tested this idea using a protocol in which rats were first conditioned to fear a stimulus paired with shock. The stimulus was then gradually extinguished by progressively reducing the shock intensity until the stimulus was presented alone. Consistent with latent state theories, this gradual extinction protocol (small prediction errors) was better than standard extinction (large prediction errors) in producing long-term suppression of fear responses, and the benefit of gradual extinction was due to updating of the conditioning memory with information about extinction. Thus, prediction error determines how new information is organized in memory, and latent state theories adequately describe the ways in which this occurs.