A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision
- Surgo Foundation, United States
- Cello Health Insight, United Kingdom
- Surgo Foundation, United Kingdom
- Ministry of Health and Child Care, Zimbabwe
- Ministry of Community Development, Mother and Child Health, Zambia
- Ipsos Healthcare, United Kingdom
- Ahimsa Group LLC, Kenya
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A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision
eLife 6:e25923.
https://doi.org/10.7554/eLife.25923
